Actually it did have something to do with trail work because it was in your post, but that's neither here nor there.
The FTF is actually a great opportunity to show members some of the perks of the club. Without the club there would be no opportunity to secure the entire campground with paid staff and volunteers, entertainment, food, beverage, guided rides, awesome trails to ride by just rolling out of your tent or RV, bike shops on hand to service your bike, or sell you parts needed to keep riding, and hot coffee at 7:00 a.m. with breakfast to follow. It need not be a large price difference to make it attractive to members because unlike the YMCA which has LARGE amounts of money coming in, we are small in comparison and based on volunteerism, not paid positions. It's not surprising that our clubs reputation is what encourages membership.
Perks: S.W.A.M.P. is the largest most active MTB club in the Southeastern U.S.. S.W.A.M.P. offers expertise in bike skills at a huge savings to members - look for lessons anywhere at $10 a pop. S.W.A.M.P. works with land managers in making awesome MTB opportunities that include over 125 miles of single track. Volunteers set up socials, cookouts after rides, out of state trips, annual endurance rides, e-group to stay connected, forum to speak your mind, maps of all our trails. Lots of perks to speak of. Also, 20 hours of trail work gets you a free membership.