It depends on what you are after. A general rule of thumb to help muscle recovery and to maintain and build muscle is 1g per lb. I hover around 175lbs and when I maintain 175g of protein a day, I look and feel my best. If I increase the amount of protein I consume when I am hitting the weights hard, I always get bigger. Consuming 175-200g's of protein each day requires you to pay attention to what you eat and to constantly think about what you are going to eat for the day. I often find myself eating right throughout the work week and when it comes to the weekend, I miss meals, etc. I consume two protein shakes a day, just mix the whey with water, and that always ensures me of 50g. If I am going to work out, run, ride, then I take a shake before and after. On my workout/exercise days, I have 100g taken care of right there. I try to take a casein shake the same way before bed which is another 25g per serving. For lunch I try to eat some chicken or fish or steak and the same for dinner to complete what is required. I usually snack twice a day around 10 and 3, and for the snacks I eat some fruit and almonds, sometimes a yogurt, and most of the time a south beach or fiber 1 bar. Each night I also eat a fiber 1 yogurt as well to help manage my weight. On the go, I opt for a mcdonalds honey mustard grilled snack wrap with no cheese. Wendy's also has them and I will sometimes get their chili also. Hope this helps.